Send events into GA4 from DataLayer
By default serviceform chatbots and forms send the following events to datalayer.
- Interaction - 'chat start' Interaction with any chatbot.
- Lead - 'chat complete' Lead / submission. Practically chat is completed.
- Live chat - 'live chat' A live chat between agent and end-user.
- Redirect - 'redirect' Redirect from a chatbot or form to any outside or in page url.
Practically they are sent as DataLayer events. For example:
To use these in Google Tag Manager, all you need to do is add a trigger and tag.
This should have the event name from the datalayer push before: serviceform
You should set it to trigger on All Custom Events. Now all default serviceform events are triggering this trigger.
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Tag type: Google Analytics: GA4 Event Add your configuration tag, or your configuration measurement ID (You can find this in your GA 4 admin data streams website settings).
And event parameters. You can modify these to your needs. In the example we use the event name {{DLV - chatProgress}} which will be any of the values mentioned before based on the users trigger. For example: live chat, chat started, chat complete, redirect.
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Double check that your data comes through to Google Analytics as wanted.
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Due to the power of Google Tag Manager you can also customise these much further by adding logic to the tag configuration. You could for example change Event name: Serviceform {{DLV - chatProgress}} To make separation from your other events.