1. Head over to the Create page and click on +Create a conversion tool.
2. Then select 'Popup' from the list of coversion tools
3. Give your popup a name which would help you easily identify what it is later.
4. Once you get to the below view, you are ready to start building your popup.
Before you start building your popup, it's important to know the different types of popups that are available. The different types will help you decide what is it you want to create based on your goal. Let's head over to Popup type settings to discover the different types.